Dominique Stender A blog about my thoughts and experiences in Information Technology

The power of free gifts

I'd like to share an experience with you that I had a couple of days ago. Although this happened in the physical world I believe there are a few lessons to learn for online business and online marketing / sales.

I own a bike here in India, the Royal Enfield Bullet. The apartment I live in provides each tenant with a (car sized) parking lot. So my bike spends quite a bit of time next to an Innova van owned by a business man.

The sheer number of people in India makes labour really cheap. Not to have a maid for house keeping is rare. Even employing a maid, a cook and a driver does not raise many eyebrows when you're in the middle management.

While I have none of those yet, the gentleman owning the Innova does employ a driver. The driver also washes the car every other day. That guy is a nice fellow and although his English is really bad, we're greeting each other and have a three half-sentence long chat every now and then.

My experience I'd like to share started on the day where he started washing my bike.